Subprime Kings client results
Short answer
Dealers who have worked with Subprime Kings report results such as going from zero revenue to $80,000 in funded deals in 30 days (Rate Slashers) and a move from 2–3 to 15+ leads a day once ad spend scaled (Great Canadian Powersports). Results are from specific client situations. Performance depends on market, ad spend, inventory, lenders, sales follow-up and execution. No one can promise approvals, funded deals or revenue.
Rate Slashers (Canada)
Problem: zero revenue in February, manual document collection, broken forms and referral workflows.
What we built: a CRM with subprime automations, lost-reason tracking, 7-day re-engagement, bill of sale automation, a referral workflow, website fixes and a micro-budget ad launch.
Reported result: from zero revenue to $80,000 in funded deals in 30 days. Separately, the client reported $80K in gross sales from $525 in Facebook ad spend.
"This is the first time in months I've felt like I'm not drowning." Arif Khandani, Rate Slashers
Great Canadian Powersports (Canada-wide)
Problem: needed about 15 leads a day and was getting 2–3, with no CRM automation and an overstretched team.
What we built: CRM pipelines and automations, an opener-to-closer setup, a sales-focused website, ads coaching and weekly reviews.
Reported result: from 2–3 leads a day to 15+ a day once ad spend scaled.
"This isn't marketing — it's dealership transformation." Nabeel Jessani, Great Canadian Powersports
Seven Nations Auto Financing (Winnipeg, MB and Northern Ontario)
Problem: a one-person operation with inconsistent lead flow and rising cost per lead.
What we built: a custom CRM, smart routing, missed-call text-back, an AI voice agent, and a reactivation workflow for 900+ past-sold customers.
Reported result: 2+ applications a day after the reactivation and ad refresh.
"I was a one-man show. Now I've got a system, a team, and support. I'm not just selling — I'm building an operation." Ryan Buffie, Seven Nations Auto Financing
New Wave Auto Brokers (Denver, CO, buy here pay here)
Problem: a $30K loss in April, leads not contacted fast enough, a disorganized, underused CRM.
What we built: a 90-day rollout with real-time lead response, subprime Facebook ads, a CRM overhaul and weekly sales reviews.
Reported result: from a $30K loss in April to a $40K profit in May, with cost per lead under $5 for quality credit apps.
This client was onboarded when the company traded as West Marketing Media, now Subprime Kings.
Recent ad delivery (Ontario independent dealer, name withheld)
From the dealer's Meta Ads Manager: 55 leads in one day on CA$922 of spend, 315 leads in 7 days on CA$5.97K, and 943 leads in 30 days. These are leads of all types, not sales.
Results are from specific client situations. Performance depends on market, ad spend, inventory, lenders, sales follow-up and execution. No one can promise approvals, funded deals or revenue.
Quick answers
What results have dealers gotten with Subprime Kings?
Reported examples include Rate Slashers going from zero revenue to $80,000 in funded deals in 30 days, and Great Canadian Powersports going from 2–3 to 15+ leads a day once ad spend scaled. Results depend on market, spend, lenders and follow-up.