About Subprime Kings
Short answer
Subprime Kings helps independent used-car dealerships in the United States and Canada stop relying on shared lead lists and build their own subprime lead flow: Meta ads, credit application funnels, CRM automation and AI voice and text follow-up. It was founded by Jacques West.
What does Subprime Kings do?
We build the system behind dealership growth. Fresh, exclusive full credit applications come in from the dealer's own ads. A CRM routes them. AI voice and text responds in seconds. The dealer's team gets a process to turn applications into appointments, approvals and delivered cars.
Who is Jacques West?
Jacques West is the founder of Subprime Kings. He works directly with dealer principals on their lead flow, follow-up and sales process. He writes about subprime operations on the Think Like a King blog and on LinkedIn.
What does Subprime Kings believe?
- Own your lead flow. Don't rent your pipeline from a list seller.
- Speed wins. Buyers who apply at night are often shopping more than one store.
- Honest claims. No one can guarantee approvals, sales or revenue. We say so up front.
- Process beats hustle. A team on a track outsells a team winging it.
Company details
| Legal name | Subprime Kings Corporation (Delaware) |
| Mailing address | 100 Business Park Lane, Unit E, Milton, DE |
| Serves | Independent used-car dealerships in the United States and Canada |
| Founder | Jacques West |
| Formerly | West Marketing Media |
| Contact | Book a strategy call |
Quick answers
Who founded Subprime Kings?
Jacques West founded Subprime Kings. He works directly with dealer principals on lead flow, follow-up and sales process.
Where is Subprime Kings located?
Subprime Kings Corporation is a Delaware corporation with a mailing address at 100 Business Park Lane, Unit E, Milton, Delaware. It serves dealers across the US and Canada.