Subprime Kings installs a complete 90-day operating system inside used-car dealerships running bad-credit financing — owned lead flow, faster follow-up, cleaner pipeline, real visibility. Not a lead vendor. Not another agency.
Most subprime stores don't have a sales problem. They have a lead-flow, follow-up, and process problem dressed up as a sales problem.
You buy lists that have already been sold to four other stores in your zip code. By the time your team calls, the customer's been blown up by every dealer with a phone.
Half your "leads" don't answer. The other half stall out the second you ask for stubs, a void cheque, or a real down-payment conversation.
First touch happens hours late. Second touch never happens. Subprime buyers move to whoever calls them back first — and it isn't your floor.
Half-built deals, dead notes, applicants tagged "hot" eight months ago. Nobody trusts it, so nobody uses it, so nobody knows what's actually in the pipeline.
You don't know how many calls went out, how many texts got answered, how many appointments got booked. You're paying salaries blind.
You're stocking units the bank won't touch for the buyer the lead vendor sent. The car, the credit, and the payment never line up — and the deal dies on the desk.
It's not your team. It's not your market. It's the absence of a system.
Subprime Kings is a 90-day growth program — not a lead vendor, not a marketing agency. We move you from renting attention to owning it, then build the sales process and team rhythm that turns that attention into appointments and real conversations on your floor.
Own your lead flow. Direct-response Facebook & Instagram engines that put fresh subprime intent into your pipeline — not a list every other dealer already burned through.
Cut speed-to-lead to seconds. AI voice and text follow-up answers the moment a credit app submits, 24/7, before the customer pings the next dealer.
Run a real sales process. Pipelines, scripts, document workflows, lead routing, weekly performance reviews — your team finally has a track to run on.
A deliberate sequence. Foundation first, then velocity, then scale. We don't dump a hundred tools on your team and walk away.
Stop the bleeding. Replace rented attention with owned lead flow and a pipeline that doesn't lose deals.
Compress the time between credit app and appointment. Make follow-up automatic — and relentless.
Tighten the system. Push more qualified subprime applicants into appointments, and align inventory to what's actually getting financed.
We don't sell features. We install whatever it takes to move a subprime applicant from a click to a conversation on your floor.
Facebook & Instagram direct-response systems built around subprime intent — not boosted posts, not generic credit ads. Fresh applicants flowing into a pipeline you control, in your market, on your terms.
Conversion-focused pages tuned to bad-credit intent. Short, honest, and built to capture credit apps — not to win design awards.
Pipeline stages, routing rules, tasks, and reminders that stop deals from quietly dying between Friday and Monday.
Responds in seconds, 24/7. Qualifies, books, and hands warm conversations to your reps — so the customer never waits long enough to ping the next dealer.
Stubs, ID, void cheque, references — collected in a guided flow, not a chain of half-answered texts.
Sorted by readiness, location, and rep. The right lead lands with the right person — automatically.
A working session with your sales leadership every week. We look at the numbers together and tighten what's slipping.
Scripts, objection frameworks, and a pipeline rhythm your team can actually run. Plus an inventory outsourcing approach so the units on your lot match what your customers can actually finance — instead of a lot full of capital your bank won't approve.
Subprime Kings is built for used-car dealerships in the US and Canada with an active subprime financing program — and a leadership team serious about running one.
We sell a system, a process, and a 90-day install. Results scale with the discipline of your dealership — how fast your team responds, how cleanly they run the pipeline, and how well your inventory matches what your customers can actually finance. That's the honest version. If that's the conversation you want, we should talk.
No pitch deck. No fake urgency. We look at your dealership, your current lead flow, your team, and tell you whether the 90-day program would actually move the needle. If it won't, we'll say so.
