How Subprime Kings works
Short answer
Subprime Kings is a growth partner for independent used-car dealerships in the United States and Canada. We build a system the dealer owns: Facebook and Instagram ads that bring in fresh, exclusive, full credit applications (with consent to pull credit), a CRM that routes every app, and AI text follow-up in seconds, any time, with AI calls during allowed calling hours.
What is the Subprime Kings system?
It is three parts that work together. We call it Ads + CRM + AI Agents.
| Part | What it does | Why it matters |
|---|---|---|
| Ads | Meta (Facebook + Instagram) ads run on your store's own page, in your own market. | The buyers apply to you. The lead is not sold to anyone else. |
| Credit app funnel | A short, mobile page that collects a full credit application with consent to pull credit. | Your desk gets income, job, housing and consent, not just a name and a phone number. |
| CRM | Every app lands in a pipeline with stages, tags, tasks and routing rules. | Nothing gets lost between Friday night and Monday morning. |
| AI voice + text | Texts new applicants back in seconds, any time, and calls during allowed calling hours. Qualifies and books appointments. | Many apps come in after hours. Fast response matters. |
| Docs + process | Guided document collection (stubs, ID, void cheque), scripts and weekly reviews. | Approvals turn into deliveries faster when docs and follow-up are on a track. |
What happens in the first 90 days?
The program runs in three phases. Foundation first, then speed, then scale.
- Days 1–30, Foundation. We audit your current lead sources and CRM, launch your Facebook and Instagram lead engine, build a credit app page for your market, set up pipeline stages and routing, and install document collection.
- Days 31–60, Velocity. We wire AI voice and text follow-up to your CRM, route leads by readiness and rep, add scripts and objection handling, and start weekly performance reviews with your sales leaders.
- Days 61–90, Scale. We tune the funnel from ad to page to CRM, add rep-level dashboards, align inventory with what your lenders will actually fund, and hand over documentation so the system keeps running.
Who owns the leads and the data?
You do. The ads run on your page. The credit apps land in your pipeline. The leads are never shared, rented, recycled or resold to another dealer. That is the main difference between Subprime Kings and a lead vendor.
What does the dealership still have to do?
Work the leads. The system makes follow-up faster and more consistent, but your team still has to call, take docs, structure deals and deliver cars. Founder Jacques West puts it this way:
"Just because you have a lead doesn't necessarily mean that you have a close." Jacques West, Founder, Subprime Kings
The stores that do best treat getting customers as seriously as serving them. They answer fast, they film content for their ads, and they stay in contact with our team.
Does Subprime Kings work in Canada and the US?
Yes. Subprime Kings works with independent used-car dealers in both countries. In both, Meta treats credit and financing ads as a special ad category with tighter targeting rules, so campaigns are built to follow those rules from day one. See Facebook ads for subprime car dealers.
Who is it a fit for?
- Independent used-car stores that sell subprime or near-prime deals and have lender access.
- Stores with someone who can follow up every day.
- Owners, GMs, GSMs and finance managers who want a system, not another list.
It is not a fit if you want guaranteed approvals, don't want to follow up, or just want to buy another list.
Quick answers
What is Subprime Kings?
Subprime Kings is a growth partner for independent used-car dealerships in the US and Canada. It builds a dealer-owned system of Meta ads, credit application funnels, CRM automation and AI voice and text follow-up that brings in fresh, exclusive full credit applications.
Is Subprime Kings a lead vendor?
No. Subprime Kings does not sell lead lists. The ads run on the dealer's own page and the credit applications go only to that dealer. They are never shared, rented, recycled or resold.
How fast does the AI follow up on a new credit app?
AI text follow-up is set up to respond within seconds of a credit application coming in, at any hour. AI calls follow the allowed calling hours for the buyer's location.
Does Subprime Kings guarantee approvals?
No. Lenders and the dealership's own process decide approvals. Subprime Kings delivers full credit applications with consent to pull credit and builds the follow-up system around them.