Subprime Kings: frequently asked questions

Subprime Kings is a growth partner for independent used-car dealerships in the United States and Canada. It builds a dealer-owned system of Meta ads, credit application funnels, CRM automation and AI voice and text follow-up that brings in fresh, exclusive full credit applications from subprime and near-prime buyers.

No. Subprime Kings does not sell leads. Ads run on the dealer's own page and the applications go only to that dealer. They are never shared, rented, recycled or resold.

Full credit applications with consent to pull credit: income, employer, housing and contact details, from buyers who applied through the dealer's own ads. Subprime Kings also runs inventory ads for in-stock cars.

The dealership. The ads run on the store's own page, and the credit applications land in the store's own pipeline.

There is a one-time build fee, then Subprime Kings is paid a share of the gross it helps produce under a 12-month performance agreement. Ad spend is separate and paid by the dealer to Meta. Exact terms depend on the store and are covered on the strategy call.

No. The dealer pays Meta directly for ad spend. The budget is set with you based on your market and goals.

No. Lenders and the dealership's process decide approvals and sales. Subprime Kings builds the lead flow and follow-up system; results depend on market, budget, inventory, lenders and how the team works the leads.

Yes. Subprime Kings works with independent used-car dealers across the United States and Canada.

Yes. Subprime Kings has worked with buy here pay here and special finance stores as well as traditional used-car dealers that sell subprime deals.

AI text follow-up is set up to respond to new credit applications within seconds, at any hour, with AI calls during allowed calling hours. Warm conversations are handed to your team.

Not always. Subprime Kings builds the pipeline and follow-up around the lead flow and can connect to dealer systems; whether it replaces your current CRM depends on your setup.

Follow up every day, collect documents, structure deals with lenders and deliver cars. Stores that also film content for their ads and respond quickly to the Subprime Kings team tend to do best.

Stores without subprime lender access, stores that won't follow up on leads, franchise stores with no subprime department, and anyone looking for guaranteed approvals or just another list.

Subprime Kings was founded by Jacques West. Subprime Kings Corporation is a Delaware corporation with a mailing address in Milton, Delaware.

Book a 30-minute strategy call. Subprime Kings looks at your market, current lead flow and team, and tells you straight if the math works for your store.