How do I choose a subprime lead generation company?
Short answer
Ask them to show exactly how they generate the traffic, whether the funnel is built for your store, what data each lead includes, how fast follow-up happens, and who owns the ad account and the leads. Walk away from anyone who promises guaranteed approvals or hands you a ready-made test batch. Subprime Kings builds dealer-owned systems, so the answers are on your side of the table.
8 questions to ask before you sign
- Where does the traffic come from? Ask to see the actual ads.
- Is the funnel built for my store? Or is it one national form feeding many dealers?
- What is in each lead? Name and phone, or a full credit application with consent to pull credit?
- Is any lead shared or resold? Get the answer in writing.
- Who owns the page, the leads and the data?
- How fast is first contact? Who follows up at 9 p.m. on a Saturday?
- What do you test each week? Creative, offers, pages?
- Can I see live examples? Real applications, real CRM, real reporting.
Red flags
| Red flag | Why it matters |
|---|---|
| Ready-made "test batch" of leads | If leads are built for your store, they can't exist before your campaign does. |
| Flat per-lead price called "exclusive" | Hard to verify. In Jacques West's experience, this model often depends on reselling. |
| Guaranteed approvals or deals | Lenders decide approvals. No marketer can promise them. |
| One generic funnel for every market | Not tied to your inventory, offer or buyers. |
| Nothing is in your name | If you leave and the page, data and leads aren't yours, your history leaves too. |
| No follow-up plan | An app nobody calls is a wasted app. |
"Ask them to show you exactly how they're generating all the traffic." Jacques West, Founder, Subprime Kings
How does Subprime Kings answer these questions?
- Ads run on your page, in your market. You see every ad.
- Credit app funnels are built for your store.
- Leads are full credit applications with consent to pull credit, never shared or resold.
- AI text follow-up in seconds; AI calls during allowed calling hours.
- No guaranteed approvals. We say so on our own homepage.
See how it works, results and the FAQ.
Quick answers
What should I ask a subprime lead generation company?
Ask where the traffic comes from, whether the funnel is built for your store, what data each lead includes, whether leads are ever shared, who owns the data, how fast follow-up happens and to see live examples.
What are red flags with auto lead vendors?
Ready-made test batches, flat per-lead pricing sold as exclusive, guaranteed approvals, one generic national funnel, and not owning your own page, leads and data.