STEP 1: Watch the full vidEO BELOW

Add $500K+/mo. in Subprime Sales Without Buying Leads or Hiring Staff — In 90 Days or Less.

No more buying cold, old, dead, and resold leads.
All In-House & Done-For-You

Watch the video in full to understand the system & how it would work for you

STEP 2: Get Your Gameplan

Stop buying cold, old, dead, and resold leads & generate in-house

We help subprime dealerships generate an extra $500K to $2M per month in gross by building and installing fully automated, multi-channel sales systems — powered by trained AI agents and high-converting ad campaigns.

Unlike most agencies that just send you cold leads and wish you luck, our team delivers a done-for-you system that’s built entirely in-house, designed specifically for subprime, and customized to your store.

We build and optimize your Facebook ads, your CRM, your SMS/email sequences, your AI phone agent, and every follow-up trigger in between.

Our Subprime Trained AI Agent instantly calls every new lead, pre-qualifies them, collects their driver’s license and proof of income — before your sales team ever picks up the phone. Most dealers see a 300%+ increase in closing rates just from this step alone.

Then, we plug in your team, monitor your numbers weekly, and help you scale over our proven 90-day, 3-stage growth program.

And the best part?

You OWN the system. It runs under your name, your brand, and your sales team — not ours.

No fluff. No third parties. Just results.

Here's Why You're Not Closing Enough Deals

You’re Still Buying Cold, Shared, and Resold Leads:

You’re spending $85–$150 per lead for the same weak, burned-out prospects every other dealer passed on.

And you're lucky to close 1 out of 20.

You Have No Real Sales System:

You’re relying on your sales guys to handle everything — from first contact to closing — with zero automation, no lead routing, and no clear process.

That’s not a system. That’s chaos.

Your Follow-Up Game is Weak:

If your team isn’t texting, emailing, and calling leads instantly — you're bleeding sales.

Leads go cold in minutes. Our system hits them within seconds.

You’re Not Leveraging AI or Automation:

You're still doing everything manually.

Meanwhile, our Subprime AI Agent pre-qualifies leads, collects documents, and gets them 70% of the way closed — before your team even lifts a finger.

You Have No Opener-Closer Split:

Your salespeople are trying to do everything themselves — and that’s capping your volume.

We automate the opener role and train closers to just close, so you can double or triple output without hiring a massive team.

You’re Not Running Multi-Channel Outreach:

Your entire strategy is either buying s****y leads from a lead provider and/or post on Facebook Marketplace...

You’re not combining ads + CRM + AI + follow-up across every platformwhich is why you’re getting beat by smaller teams doing more volume.

You’re Not Tracking What Works:

Most dealers don’t even know what lead source performs best, what their cost per application is, or how many follow-ups it takes to close a deal.

You're flying blind.

Your CRM Isn’t Set Up to Sell:

Your CRM isn’t built specifically for subprime. No automations. No follow-up sequences. No automatic POI & Doc collection or submission.

Leads fall through the cracks and you don’t even know it.

You’re Slow to Respond:

Speed-to-lead is everything. If you're not making contact in the first 5 minutes, they’ve already filled out 3 other apps, and your probability of closing just dropped by 300%.

Our system responds in under 10 secondsautomatically.

You’re Wasting Time on Unqualified Leads:

No document collection. No income verification. Your closers are wasting time chasing people who were never bankable in the first place.

Your Team is Burnt Out

Your salespeople are overwhelmed, handling admin, follow-up, delivery, and everything in between.

That’s why they’re dropping the ball. It’s not their fault — the system is broken.

Transform Your Sales Operation:

Let us build your subprime system, install your AI opener, and flood your team with closable deals — while we scale your volume, staff your team, and take the heavy lifting off your plate.

Real Dealers. Real Results.

10 Subprime Kings. 10 real results. See for yourself.

30+ Popular Questions Dealers Ask Us:

What do you do exactly?

For more information watch the above video and book in a meeting.

In short: We build, launch, and manage your entire in-house subprime sales system — including ads, CRM, automation, and AI-powered lead qualification — all done under your dealership’s name.

We generate your leads, qualify them with our Subprime AI Agent (who collects their driver’s license and income docs), and build the workflows your team needs to close more deals… fast.

This isn’t a rented platform or a “shared lead list.”

You own the system, the data, and the results — 100%.

How can I keep track of all the deliverables?

You’ll get access to your own custom onboarding dashboard where you can see:

  • Every deliverable we’re working on

  • What stage it’s in (in progress, live, or done)

  • Case studies, training resources, and your gameplan

  • All links, support channels, and SOPs

    We even include short screen-recorded videos walking you through key pieces, so you and your team know exactly what’s being built and how to use it.

What happens after you build everything out?

Once your entire system is live — ads running, CRM loaded, and AI agent making calls — we enter Phase 2 of our 90-Day Growth Framework.

That’s when we help your dealership scale sales volume with:

  • Weekly coaching

  • AI agent performance & Sales Peformance Reviews

  • Staff management help (we even hire & train for you if needed)

    You can either continue with our team managing everything, or we’ll train your in-house team to run it independently.

For more information on the phased breakdown - watch the video & book your custom gameplan.

What’s the worst possible ROI?

Let’s say you close just 1–2 deals a month from our system (which would be unusually low).

Your gross per deal is $5,000–$6,000 on average. That’s still a $60,000–$144,000 annual ROI from the lowest possible performance.

Depending where you are at in your subprime sales journey, most dealers we work with generate $500K+ per month in additional gross within 90 days — and our best dealers hit $2M+.

(Note: we guarantee 200% ROI from what you invest into us or we work for free until you make double your money back 🙂)

Want these results? Click here

How many lead can I reach out to each month?

There are no limits. This isn’t a shared lead source or capped campaign.

Your system generates leads around the clock — through Facebook ads, retargeting, SMS, email, and now with our Subprime AI Agent handling 100+ calls a day for you.

Your only bottleneck will be how fast your closers can handle the volume.

And if you need help finding the right talent? We’ll staff your team for you.

Will this work for me?

If your dealership is doing any subprime deals at all — yes, this will work.

We’ve helped brand-new pods with no inventory and no experience scale to $600K/month in gross within 6 months. And we’ve helped seasoned stores go from 50 to 150+ deals/month by fixing their systems and follow-up.

Even if you’ve tried other lead providers or CRMs that failed — this is different.

📎 Click here to hear what one dealer said after switching to our system from [redacted lead provider]

Why should my dealership invest in an in-house outbound system?

🤬 BECAUSE BUYING LEADS IS A SCAM

Honestly, think about it... You’re spending $100+ per lead on data that’s cold, old, and resold — and you don’t own a single thing.

"Take me off your list", "How did you get my number", "Can I buy a RAM for $99 per month".

Nancy, that poor single mom of 3 has been cold called 17x times this week
(and it's literally only Thursday...)

And then you wonder why you have a 5% closing ratio... (If you have a higher closing rate, don't be proud- you're also reading the bottom of this landing page just like everyone else...)

With our system, you generate the leads yourself, under your brand, in your CRM, with your team — and close 3–5x more deals with the same ad spend.

It’s not just cheaper. It’s smarter. And it scales.

How much customization is possible with your system?

Everything is 100% custom-built for your dealership — including:

  • Your CRM pipeline

  • Your automated follow-up

  • Your lead routing

  • Your ads and audience targeting

  • Your AI Agent’s scripts and pre-qualification steps

There are no templates. No cookie-cutter setups. We build it like it’s our own dealershipbecause we’ve run them ourselves.

What kind of training and support do you offer?

We train your team like a performance dealership — not a call center.

Your closers will get access to full onboarding, weekly strategy calls, CRM walkthroughs, and direct Slack support.

Plus, we review every aspect of your AI agent, lead flow, ad performance, and closing ratios — so you’re never guessing what’s working.

And if you're overwhelmed? We’ll hire and train sales talent for you.

What industries or niches does your system work best for?

We work exclusively with used car dealerships focused on subprime auto financing.

Whether you're a single rooftop store, a growing independent with 2–3 pods, or a larger group with multiple locations — we tailor the system to your size and sales targets.

We don’t work with franchise OEM models or new car-only dealers. This system is built specifically for subprime operations and high-volume closing.

Want to know if we can help? Reach out here.

What level of automation does your system offer?

Every part of your follow-up is automated — from instant texts and emails to lead routing, appointment reminders, and AI phone calls.

Our Subprime AI Agent handles the opener role, collecting docs and pre-qualifying leads 24/7.

You still close the deals — but the heavy lifting? That’s done for you automatically.

What is the typical learning curve to fully adopt your system?

If you can use Facebook and answer your phone, you’re good.

Most dealers are up and running in less than 2 weeks. Full mastery of the CRM, follow-up, and AI setup happens by week 4.

That’s why we stay hands-on during the first 90 days — so you’re never stuck or slowed down.

How Involved will I need to be?

We’ve built this to run without you.

You’ll need to show up for 1 onboarding call, answer a few questions in our intake form, and then spend maybe 1–2 hours per week reviewing progress with us.

We do the setup, training, automations, follow-up, and hiring if needed. Your only job is to close more deals.

How much does your service cost?

Our pricing depends on your dealership’s goals, team size, and monthly gross targets — but it’s a no-contract monthly subscription model for full system buildout and launch.

There are no long-term contracts, no rev share, and no hidden costs.

If we don’t generate enough qualified leads to close at least $350K in gross pipeline within 90 days — we’ll keep working for free until we do.

📎 Click here to see why most dealers make back their investment in the first 30 days.


Get in now before the price changes - click here

How long does it take to start seeing results?

Some clients see qualified leads rolling in within 72 hours of launch. Others take 1–2 weeks to ramp up and start converting.

You’ll typically start closing deals in the first 10–14 days.

Phase 1: Full system setup — 3 to 4 weeks

Phase 2: Scaling & coaching — 60+ days of high-intensity optimization and lead volume growth

What lead generation strategies do you use?

We run high-converting Facebook & Instagram ad campaigns that generate full credit applications — not just name and email.

Each lead includes consent to pull credit, and every ad campaign is custom-built for your market, approval criteria, and ideal customer profile.

Then we plug those leads into a CRM with AI follow-up, instant texts, email drips, and a trained AI Agent who calls them within seconds.

You don’t chase leads — the system brings them to you, ready to close.

Is it really a one-time investment?

You’re enrolling into our full 90-Day Subprime Growth Program, which includes system buildout, live campaign management, weekly coaching, AI integration, and sales team scaling.

No long-term contracts. No revenue share. No “per lead” pricing. Just one fixed monthly rate — and a system that pays for itself fast.

Once it’s built, you own everything. It runs under your name, your brand, and your team.

Speak with us now

What size businesses do you typically work with?

We’ve helped everything from solo pods with one closer and no inventory… To 8+ pod subprime giants pulling in $2M/month in gross.

Whether you’re just getting started or already doing volume — if you want more deals, more leads, and less stress, we’ll build the system around your current size and scale it with you.

How do you determine whether a lead is qualified or not?

Every lead we generate fills out a full credit application on Facebook, which includes our built-in filters:

  • Must earn $2,000/month or more

  • Must have been employed for at least 3 months

  • Must provide consent to pull credit

That means every lead we send you is at least workable — not cold data or tire kickers. Some dealerships choose to add extra filters like disqualifying for double repos or only accepting full-time employed applicants (excluding student, retired, or disability income). We support that too.

After the app is submitted, our AI Agent immediately calls the lead, collects their proof of income and driver’s license, and pushes the deal forward before your sales team ever talks to them.

Plus, every week we meet for a Weekly Performance Review Call to go over your lead quality, sales pipeline, and results. If something needs to be tweaked — targeting, qualification, ad messaging — we make changes together until it’s perfected for your dealership.

What makes you different from other lead generation companies?

We 👏 don’t 👏 sell 👏 leads 👏

We build you a complete in-house system to generate, qualify, and close leads — under your name, using your team, in your CRM.

And if you don’t have a team yet? We’ll train one. Or replace parts of it with AI.

You’ll never be dependent on third-party agencies, cold shared leads, or unpredictable results again.

How often do you have check-in with clients?

Daily.

We also host a Weekly Performance Review Call with you and your team where we:

  • Go over your lead and sales numbers

  • Review ad performance and AI agent output

  • Adjust qualification filters or audience targeting if needed

  • Help you identify bottlenecks and scale your pods

    You're also plugged into a dedicated Slack channel with our team for same-day support, strategy questions, and sales help.

Can Subprime Kings build an outbound sales department from scratch for a new business?

Absolutely- That’s what we specialize in.

We’ll audit your current process, build a full in-house sales system, integrate the Subprime AI Agent to replace your openers, and help structure your sales team using our Opener → Closer model.

We’ve helped brand-new pods grow to 100+ deals/month with zero prior systems in place.

Get started here

What does the onboarding process look like?

Right after you sign up, you’ll get access to our Client Onboarding Dashboard, where you:

  • Fill out your Dealer Intake Form Access your agreement, deliverables, and timelines

  • Connect your CRM and ad accounts

  • Schedule your onboarding calls with our CRM team and ad team

    You’ll also add our support team on Facebook/Slack and get a private booking link for any future support needs.

How long does onboarding take?

Filling out the intake form takes about 30 minutes.

Once that’s done, we’ll have your first onboarding call within 24–48 hours, and you’ll usually be generating leads in under 3 days.

The entire system — ads, CRM, automation, AI agent — is typically live within 7–14 days.

Who will be my main point of contact?

Your account will be supported by:

  • A dedicated onboarding manager during setup

  • Our CRM & ad team during launch

  • And Jacques West directly during strategy reviews and weekly calls

    You’ll also get a private Slack channel where you can reach us anytime.

What software or tools will I need to use?

We handle the heavy lifting, but you’ll need access to a few essentials:

  • CRM system (we use and build everything inside GoHighLevel)

  • Facebook Business Manager (for ad campaign access)

  • Google Workspace (for your onboarding and forms)

  • Slack (for direct team communication)

  • Optional: Domain provider (like Namecheap or GoDaddy)

If you’re missing any of these, don’t worry our team helps you set everything up.

How do I know if the appointment setter is performing well?

We track:

  • Call volume

  • Pickup rate

  • Drivers license + income doc collection

  • Leads moved to “Income Verified” stage

  • Conversion to booked appointments and sales

You’ll see these numbers every week on your Performance Review Call.

Plus, we adjust your AI Agent’s responses and targeting as needed, based on dealer feedback and real-time performance data.

📎. Click here to hear how one dealer tripled their closing rate using our AI Agent vs. their BDC.

What should I expect in the first 30 days of Phase 1?

In the first 30 days, we:

  • Launch your high-converting Facebook ad campaigns

  • Build out your custom CRM, pipeline, automations, and workflows

  • Install your AI Agent to call, qualify, and pre-close every lead

  • Start sending you full credit applications with docs attached

    You’ll likely see qualified deals and booked calls by Day 3–10, depending on your location and lenders.

What should I expect in the next 30 days of Phase 2?

During Phase 2 (Day 31–60), we shift into scale mode:

  • Optimize ad targeting and AI Agent scripts

  • Start tracking KPIs (income verified %, close rate, cost per deal)

  • Begin weekly team coaching and sales support

  • Start hiring or training closers if needed to keep up with volume

This is where dealers often go from 10–15 deals/month to 30–50+ consistently.

What should I expect in the final 30 days of Phase 3?

Phase 3 (Day 61–90) is about ownership and handoff.

We:

  • Lock in your final funnel structure and best-performing ads

  • in your CRM for long-term re-engagement and retargeting

  • Ensure your team is fully trained to run the system without us (or keep us on if desired)

  • Inject new talent if your volume requires extra closers or openers

    By this point, your system should be generating, qualifying, and closing deals — on autopilot.

Solutions tailored to different applications

3 Different Options

individual salesman

$1,750/mo USD

  • Only needs leads for themselves

  • Needs 50-100 credit apps per month

  • Only requires an adspend budget of $50 per day

  • You record the content

  • New Automotive Brand Online Setup

  • Included: Access to Subprime Kings Automated CRM

No contracts - cancel anytime

SALES/TEAM MANAGER

$3,500/mo USD

  • Team of 4-6 salesmen

  • Needs 320-480 credit apps per month

  • Only requires an adspend budget of $150-$250 per day

  • AI OUTBOUND Automatic Opener (click to watch demo)

  • Included: 2-Step Opener/Closer Subprime Remote Sales Training Course

No contracts - cancel anytime

(enterprise)

Ask for pricing

  • 8 or more salesmen

  • Needs 1,000-10,000 credit apps per month

  • Has a monthly adspend budget of $10k-$100k

  • Professional film production team flown out to your dealership to film 3-4 months of ad and brand content

  • Daily meetings with sales team & management

No contracts - cancel anytime

Want to work with us?

We're always looking for unicorns that are daring enough to change the world, smart enough to learn from other people's lessons, stubborn enough to never give up, disciplined enough to lead others, and faithful enough to actually make the impossible, possible.

Think you can handle the heat and have that special thing?

Then click the freaking link already...

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