Subprime King Privacy Policy

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy, “Company”, “We”, “Us” or “Our” refers to SUBPRIME KINGS CORPORATION, 100 Business Park Ln, Unit E Ste US705587, Milton, DE 19968. “Website” refers to the Opt‑in Page and any related pages accessible from https://subprimekings.com. “Service” refers to the Website and any lead generation, marketing, or related services provided by Us. “You” means the individual accessing or using the Service, or the company or other legal entity on behalf of which such individual is accessing or using the Service, as applicable. “Personal Data” means any information that relates to an identified or identifiable individual. “Usage Data” means data collected automatically, either generated by the use of the Service or from the Service infrastructure itself, such as device identifiers, browser information, and pages visited.

Collecting and Using Your Personal Data

Types of Data Collected

We may collect Personal Data that You voluntarily provide to Us when You fill out forms on the Website, request information, subscribe to Our Services, or communicate with Us. This may include Your name, email address, telephone number, business name, job title, mailing address, and any other details You choose to provide. If You are an automotive dealer or business customer, We may also collect business contact details, account information, and limited billing information in connection with Your use of Our Services.

In connection with Our subprime auto lead generation activities, We may process lead information or application data that You submit to or receive through Our Service, which may include consumer contact details, employment and income information, and deal‑related information, as determined by You. In such cases, We generally act as a service provider or processor on Your behalf and process this information in accordance with Our agreement with You.

We also collect Usage Data automatically when You access or use the Website. Usage Data may include information such as Your device’s Internet Protocol address, browser type and version, the pages that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers, and other diagnostic data. We may use cookies and similar tracking technologies to collect and track information and to improve and analyze Our Service.

Use of Your Personal Data

The Company may use Personal Data to provide and maintain the Service, including to operate the Website, deliver lead‑related services, and manage dealer or client accounts. We use Your information to respond to Your inquiries, provide customer support, and communicate with You about Our Services, including sending You service‑related notices and administrative messages. Where permitted by law, We may also use Your contact information to send You marketing or promotional communications about new features, offers, or services that may be of interest to You, and You may opt out of such communications at any time.

We use Usage Data and information collected via cookies to monitor the usage of the Service, analyze trends, improve the performance and user experience of the Website, and help secure Our systems. We may use Personal Data as necessary to comply with Our legal obligations, resolve disputes, enforce Our agreements and policies, and protect Our rights, property, and the safety of Our users and the public.

Legal Basis for Processing (EEA/UK Users, if applicable)

If You are located in the European Economic Area or the United Kingdom, Our legal basis for collecting and using Your Personal Data may include Your consent, the necessity of processing for the performance of a contract or to take steps at Your request before entering into a contract, compliance with legal obligations, and Our legitimate interests in operating, improving, and securing Our Service, provided that such interests are not overridden by Your fundamental rights and freedoms.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on Our Service and store certain information. Cookies are small files placed on Your device that allow the Website to recognize Your browser and capture certain information. We use cookies to enable core site functionality, remember Your preferences, understand how visitors use Our Website, and support Our marketing efforts. You can instruct Your browser to refuse all cookies or to indicate when a cookie is being sent; however, if You do not accept cookies, some parts of Our Service may not function properly.

Where required by applicable law, We will request Your consent before using non‑essential cookies and will provide options for You to manage Your cookie preferences.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law. We will retain and use Your information to the extent necessary to provide the Service, resolve disputes, enforce Our legal agreements and policies, comply with legal obligations, and maintain appropriate business records.

Transfer of Your Personal Data

Your information, including Personal Data, may be processed and stored on servers located outside of Your state, province, country, or other governmental jurisdiction where data protection laws may differ from those of Your jurisdiction. By submitting information and using the Service, You consent to such transfer. The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy, and that no transfer of Personal Data will take place to an organization or a country unless there are adequate controls in place, including appropriate contractual safeguards where required by law.

Disclosure of Your Personal Data

We may share Your Personal Data with third‑party service providers who perform services on Our behalf, such as hosting providers, analytics and measurement providers, email and SMS delivery platforms, customer support tools, and payment processors. These third parties are permitted to use Your Personal Data only as necessary to provide services to Us and are required to protect it appropriately.

If You are a dealer or business customer and use Our Services to receive leads or applications, We will share the relevant lead or application data with Your account in order to provide the Service to You, in accordance with Our agreement. In addition, We may disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities, or when We believe in good faith that such action is necessary to comply with a legal obligation, protect and defend Our rights or property, prevent or investigate possible wrongdoing in connection with the Service, protect the personal safety of users or the public, or protect against legal liability.

We may also disclose or transfer Your information in connection with any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company. In such cases, We will take reasonable steps to ensure the confidentiality of Personal Data and to notify You, where required by law, before Your Personal Data becomes subject to a different privacy policy.

Security of Your Personal Data

The security of Your Personal Data is important to Us. We use commercially reasonable technical and organizational measures designed to protect Personal Data from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or method of electronic storage is completely secure, and We cannot guarantee absolute security. You are responsible for maintaining the confidentiality of any account credentials and for restricting access to Your devices.

Your Privacy Rights

Depending on Your location, You may have certain rights regarding Your Personal Data. These may include the right to request access to the Personal Data We hold about You, the right to request correction of inaccurate or incomplete data, the right to request deletion of Your Personal Data, the right to object to or request restriction of certain processing, and the right to data portability, where applicable. Where We rely on consent to process Your Personal Data, You have the right to withdraw that consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.

To exercise any of these rights, You may contact Us using the contact details provided below. We may need to verify Your identity before responding to Your request and may not be able to fulfill certain requests where we are legally required to retain specific information or where an exception applies under applicable law. If Your Personal Data has been provided to Us by a dealer or other business, We may refer You to that party, as they may be the data controller responsible for handling Your request.

Children’s Privacy

Our Service is intended for adults in the automotive and related industries and is not directed to children under the age of 18. We do not knowingly collect Personal Data from anyone under the age of 18. If We become aware that We have collected Personal Data from a child without verification of parental consent where required, We will take reasonable steps to delete that information.

Links to Other Websites

The Service may contain links to other websites that are not operated by Us. If You click on a third‑party link, You will be directed to that third party’s site. We strongly advise You to review the privacy policy of every site You visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third‑party sites or services.

Changes to This Privacy Policy

We may update Our Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date. We may also notify You of material changes by email or by a prominent notice on the Website, where required by law. Your continued use of the Service after any changes to this Privacy Policy become effective will constitute Your acknowledgment of the changes and Your consent to be bound by the revised policy.