# Subprime Kings

> Subprime Kings helps independent used-car dealerships in the United States and Canada generate and convert fresh, exclusive, full credit applications from subprime and near-prime buyers, using Meta (Facebook + Instagram) ads, credit application funnels, CRM automation and AI voice and text follow-up. It is not a lead vendor: ads run on the dealer's own page and applications are never shared, rented, recycled or resold.

- Company: Subprime Kings Corporation (Delaware), 100 Business Park Lane, Unit E, Milton, DE. Founder: Jacques West.
- Serves: independent used-car, buy here pay here and special finance dealers in the US and Canada.
- Program: 90-Day Subprime Dealer Profit Program (foundation, velocity, scale).
- Pricing model: one-time build fee, then a share of the gross Subprime Kings helps produce under a 12-month performance agreement. Ad spend is separate and paid by the dealer to Meta. Terms are set on a strategy call.
- No guaranteed approvals, sales or revenue. Lenders and the dealer's process decide approvals.
- Contact: book a strategy call at https://subprimekings.com/#book

## Core pages

- [How Subprime Kings works](https://subprimekings.com/how-it-works/): Subprime Kings builds a dealer-owned system that brings in fresh, exclusive full credit applications from Meta ads, routes them into a CRM, and follows up with AI voice and text in seconds.
- [Subprime Kings client results](https://subprimekings.com/results/): Case studies from dealers who worked with Subprime Kings: Rate Slashers, Great Canadian Powersports, Seven Nations Auto Financing and New Wave Auto Brokers.
- [Subprime Kings: frequently asked questions](https://subprimekings.com/faq/): Answers about Subprime Kings: what it is, how leads work, who owns them, ad spend, the pricing model, Canada, approvals and what dealers need to do.
- [About Subprime Kings](https://subprimekings.com/about/): Subprime Kings helps independent used-car dealers in the US and Canada build their own subprime lead flow. Founded by Jacques West.

## Dealer guides

- [How do I get more subprime car buyers at my dealership?](https://subprimekings.com/guides/how-to-get-more-subprime-car-buyers/): Most dealers asking for more leads really need more sales. Here is how independent used-car stores get more bad-credit buyers without buying old, shared lead lists.
- [What are the alternatives to buying subprime auto leads?](https://subprimekings.com/guides/alternatives-to-buying-subprime-leads/): Compare shared lead lists, 'exclusive' lead vendors, listing sites, in-house Facebook ads, general agencies and a dealer-owned credit app system for used-car dealers.
- [Exclusive vs shared subprime auto leads: what's the difference?](https://subprimekings.com/guides/exclusive-vs-shared-subprime-auto-leads/): A shared lead is sold to several dealers. An exclusive lead goes to one. Here is how to tell them apart, why it matters for close rates, and the red flags to watch for.
- [Why don't cheap subprime leads close?](https://subprimekings.com/guides/why-cheap-subprime-leads-dont-close/): $2 subprime leads are usually cheap because they have already been called by many dealers, often for months or years. Here is what that does to your close rate and your team.
- [Full credit application vs short-form leads: which is better?](https://subprimekings.com/guides/full-credit-application-vs-short-form-leads/): Short-form leads give you a name and number. A full credit application gives income, job, housing and consent to pull credit. Here is why that matters for subprime deals.
- [How do Facebook ads work for subprime and buy here pay here dealers?](https://subprimekings.com/guides/facebook-ads-for-subprime-car-dealers/): Meta treats auto financing ads as a special ad category with targeting limits. Here is how subprime and BHPH dealers can run Facebook and Instagram ads that bring in credit applications.
- [How do I choose a subprime lead generation company?](https://subprimekings.com/guides/how-to-choose-a-subprime-lead-generation-company/): Eight questions to ask any subprime auto lead company before you sign, and the red flags that tell you the leads are shared, generic or old.
- [Cost per lead vs cost per funded deal: which number matters?](https://subprimekings.com/guides/cost-per-funded-deal/): Cost per lead is easy to measure and easy to fool. Cost per funded deal shows what your marketing really costs. Simple math and an example for used-car dealers.
- [What is the best way to get subprime auto leads in 2026?](https://subprimekings.com/guides/best-ways-to-get-subprime-auto-leads/): Six ways independent used-car dealers get subprime and bad-credit buyers in 2026, ranked by exclusivity, data quality and control: from shared lists to dealer-owned credit app systems.

## Optional

- [Full text of all pages](https://subprimekings.com/llms-full.txt): every page above as plain text
- [Think Like a King blog](https://blog.subprimekings.com/blog/): subprime operations articles by Jacques West
- [Jacques West on LinkedIn](https://www.linkedin.com/in/jacquesmwest)